Body Code — (Cognitive Profiling)
How Do You Really Make Decisions?
We make decisions every day, yet most of us have little awareness of the patterns behind how we make them.
Why does one person need to investigate thoroughly before taking action, while another quickly sees possibilities and alternatives?
Why can someone know exactly what they want to achieve, yet find it difficult to convince others?
Why are some people naturally focused on what needs to happen now, while others instinctively look further ahead?
These differences influence not only how we make decisions, but also how we communicate, collaborate and work with others.
Body Code provides insight into the patterns behind how you approach problems, form intentions, take action and interact with others throughout the decision-making process.
What Is Body Code?
Body Code is Dr. Alisa Lohitnavy's applied approach to movement-based cognitive profiling.
Rather than relying on a self-report questionnaire or assessment, Body Code uses systematic observation and analysis of integrated body movement to explore an individual's patterns of decision-making and interaction.
The profile looks at three fundamental stages involved when there is a problem to solve:
Attention — how you approach and take in information.
Intention — how you establish what needs to be done.
Commitment — how you move towards action.
It also examines how you interact and communicate with others throughout this process.
There is no “good” or “bad” profile. Different patterns bring different strengths. The value lies in understanding how you naturally operate, where your strengths lie and where your pattern may create challenges depending on the situation and the people around you.
You Don't Fill in a Questionnaire. You Simply Have a Conversation.
Body Code begins with a recorded online conversation of approximately 45–60 minutes.
You won't be asked how you make decisions. Instead, we talk about familiar areas of your life — perhaps your childhood, family, education, career and experiences.
The purpose is not to assess what you say. The conversation allows sufficient natural, integrated movement to emerge for analysis.
Afterwards, the recording is analysed without sound. The profile is therefore constructed from systematic analysis of your movement patterns rather than from how you describe yourself.
“How did you know?”
It is one of the questions I am most often asked after interpreting someone's Body Code Profile.
My answer is always the same:
“You told me — through your body movement.”
How Body Code Works
1. Interview
A natural 45–60 minute online conversation is recorded, allowing sufficient integrated movement to emerge for analysis.
2. Profile Construction
The recording is reviewed without sound. Integrated movement patterns are systematically observed and coded, then combined to construct the individual's Body Code Profile.
3. Profile Interpretation
Every profile is personally interpreted by Dr. Alisa Lohitnavy. Rather than looking at individual scores in isolation, the interpretation considers the complete pattern and what it may mean for how you approach problems, make decisions, communicate, take action and work with others.
What Can Body Code Help You Understand?
Body Code can provide insight into questions such as:
How do I naturally approach a problem?
How do I gather and respond to information?
How do I establish what needs to be done?
What motivates me to move from intention into action?
How do I communicate with others at different stages of a decision?
Why might I be highly determined yet sometimes struggle to bring others with me?
How do I respond when several complex or unfamiliar decisions demand my attention?
How does my decision-making pattern interact with someone else's?
The aim is greater awareness, not changing someone into a different type of person.
Understanding your pattern can help you recognise when your natural approach is working for you — and when a situation may require a different way of working with others.
Body Code in Organisations
People rarely make important decisions completely alone.
Executives work with leadership teams. Successors inherit existing organisations and relationships. HR leaders support people with very different ways of thinking and acting. Family members may share ownership of a business while approaching decisions in very different ways.
Body Code helps organisations understand the individuals behind the team and how their different patterns may operate together.
It can be particularly useful for Leadership & Executive Development, Succession Planning, Family Businesses, Leadership Teams, Team Formation & Restructuring, Recruitment & Selection, and Individual Executive Development.
The question isn't simply:
“Who is the strongest decision-maker?”
A more useful question may be:
“How does each person naturally operate — and what happens when these different patterns have to work together?”
This understanding can provide a valuable starting point for decisions about roles, communication, collaboration, team configuration and development.
The Methodology Behind Body Code
Body Code is Dr. Alisa Lohitnavy's applied approach to movement-based cognitive profiling, grounded in her training in Movement Pattern Analysis (MPA) and many years of practical experience profiling real clients.
MPA was developed by Warren Lamb from the pioneering movement work of Rudolf Laban and its application to decision-making and management.
Through extensive work with real clients, Alisa has developed her own approach to interviewing, movement coding and profile interpretation, creating a process designed to make movement-based cognitive profiling practical, accessible and relevant to individuals and organisations today.
Her earlier professional background in headhunting, recruitment and selection also informs how Body Code is applied in organisational settings, particularly where understanding how people make decisions and work with others can provide valuable insight.
A Profile Is Not a Label
Body Code does not divide people into personality “types”.
A high or low score is not automatically a strength or weakness, and there is no single ideal decision-making pattern. The same characteristic can be highly effective in one situation and less effective in another.
The value comes from understanding the whole pattern — and how that pattern operates within the individual's role, environment and relationships.
Your Privacy and Confidentiality
All recorded Body Code interviews are treated as confidential and used solely for movement analysis and profile construction.
During movement coding, the recording is analysed without sound. Once the profile has been completed and interpreted with the client, the recorded interview is deleted.
Who Is Body Code For?
Body Code can be used with individuals or as part of a wider organisational project.
It may be particularly valuable for CEOs and senior executives, next-generation leaders and successors, family-business members, HR and talent leaders, leadership teams, candidates being considered for key roles, and individuals seeking deeper insight into how they make decisions and work with others.
For team or succession projects, individual profiles can be considered together to explore how different decision-making and interaction patterns may complement — or challenge — one another.
Discover Your Body Code
You already have a pattern.
You use it whenever you investigate a problem, consider possibilities, form an intention, make a commitment, communicate with others or decide it is time to act.
Body Code makes that pattern visible.
And when people ask me how I knew?
“You told me — through your body movement.”
Contact Image Matters Asia about Body Code
Frequently Asked Questions
What is Body Code?
Body Code is Dr. Alisa Lohitnavy's applied approach to movement-based cognitive profiling. It uses systematic analysis of integrated body movement to provide insight into how individuals approach problems, form intentions, take action and interact with others.
How can body movement provide insight into decision-making?
Body Code observes patterns of integrated movement that emerge naturally during conversation and analyses how those patterns relate to different stages of decision-making and interaction.
Is Body Code a personality test?
No. Body Code does not divide people into personality types and does not rely on a self-report questionnaire or assessment.
Do clients answer questions about how they make decisions?
No. The conversation covers familiar areas of life such as childhood, family, education and career. Its purpose is to allow natural integrated movement to emerge rather than asking clients to describe how they believe they make decisions.
How is a Body Code Profile created?
The process has three stages: an online interview, movement coding and profile construction, and personal profile interpretation.
Is the interview analysed for what the client says?
No. During movement coding the recorded interview is analysed without sound.
How long does a Body Code interview take?
Approximately 45–60 minutes, depending on how much integrated movement is captured.
Can Body Code be used for leadership development?
Yes. It can provide leaders with greater awareness of how they approach problems, establish intentions, take action, communicate and interact with others during decision-making.
Can Body Code be used in succession planning?
It can provide additional insight into how potential successors naturally approach decisions, action and interaction. It should be positioned as one source of insight within a broader succession process rather than as a tool that selects the “best” successor.
Can Body Code be used with family businesses?
Yes. Individual profiles can help explore how family members or next-generation leaders differ in the ways they approach decisions and work with others.
Can Body Code be used for teams?
Yes. Individual profiles can be considered together to explore how different decision-making and interaction patterns may complement or challenge one another.
Can Body Code be used in recruitment and selection?
Body Code can provide additional insight into how an individual approaches decisions and interaction. It should complement, rather than replace, the wider selection process.
What happens to the recorded interview?
The recording is treated as confidential, used for movement analysis and profile construction, and deleted after the profile has been completed and interpreted with the client.
What is the relationship between Body Code and Movement Pattern Analysis?
Body Code is Alisa Lohitnavy's applied approach to movement-based cognitive profiling and is grounded in her training in Movement Pattern Analysis and extensive practical profiling experience.
Who developed Movement Pattern Analysis?
Movement Pattern Analysis was developed by Warren Lamb from the pioneering movement work of Rudolf Laban and its application to decision-making and management.
Is Body Code (Cognitive Profiling) the same as other methods called Body Code?
No. Body Code (Cognitive Profiling) at Image Matters Asia is Dr. Alisa Lohitnavy's movement-based approach to understanding cognitive and decision-making patterns. It is distinct from unrelated services that use the name Body Code, including energy-healing approaches.
Image Matters Asia's service focuses on movement observation and cognitive profiling, not energy healing.
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